Facebook tests Hotline, a product inspired by the success of Clubhouse

Facebook tests Hotline, a product inspired by the success of Clubhouse
Facebook tests Hotline, a product inspired by the success of Clubhouse

Hotline is notably inspired by Clubhouse, the conversations application launched a year ago which has grown very quickly thanks to the pandemic, although it is only accessible by invitation and on Apple-branded mobile devices. for the moment.

Facebook’s new service emphasizes the ability to ask questions in writing, which is not possible on Clubhouse. This allows people participating in a discussion to choose who to invite. on the scene to intervene.

With Hotline, we hope to understand how multimedia, interactive and live question-and-answer sessions can help people learn from specialists. It also helps the pros grow their business, detailed Facebook, contacted by AFP.

Unlike Clubhouse, there will be the possibility to activate video and the lectures will be recorded. The organizer will receive a digital copy.

The app thus builds a more professional and calibrated image, less spontaneous and nebulous than the rising star of social media, which has made large-scale privacy its credo.

Several multimedia applications tests

The Hotline experiment is being conducted by a Facebook research and development group led by Erik Hazzard, who joined Facebook when the California group bought its Tbh question-and-answer app.

We are experimenting on multimedia products like CatchUp, Venue, Collab and BARS and it is encouraging to see how these formats help people connect with each other and form communities., added Emilie Haskell, a communications manager at Facebook.

Testing on the CatchUp audio calling app ended last year. Venue is another question-and-answer product, while the recently launched collaborative music apps Collab and BARS are more like TikTok, whose short and lightweight formats continue to inspire other platforms.

Under the influence of the Zoom videoconferencing service and then Clubhouse, Facebook has already multiplied and extended live video and audio features, on the social network and on Instagram. The Californian group is also developing a Clubhouse rival within the salons Messenger.

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