Artists were asked to reinvent themselves during the pandemic. Peter MacLeod took the opportunity to start a business. While his fellow comedians chained virtual shows behind the screens, he was behind his stove, simmering the idea of marketing his famous spaghetti sauce and the pizzas for which he is famous in his entourage.
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The idea has snowballed, and here are four products from the new Pete Authentique range that will gradually enter all Metro stores in Quebec in the coming weeks: a spaghetti sauce, two frozen “Petezza”, one all topped with extra bacon, and the other to Italian sausages, as well as a spicy oil.
Forced to host his daily radio show The Clan MacLeod isolated at his home during the first months of the pandemic, Peter MacLeod, passionate about the pleasures of the table, took the opportunity to renovate his house and buy what was the trigger of the project: a wood-fired oven for cooking pizza.
“Cooking has always been an incredible outlet for me,” he recalls on the other end of the phone. As far back as I can remember, when I have stressful times, like the days of a new show’s premiere, I make myself a spag sauce. It takes away the anxiety ”.
Pete Authentic products are made with his own recipes, which he wanted “accessible” and which he refined in his kitchen during the pandemic, then tested with his neighbors and friends. They came to see him on his gallery to do tastings at a distance. He made many versions of his recipes, which were basically not written down anywhere.
“There are some who are really fed up with eating my spag sauce,” he laughs. I don’t feel like an impostor, but on the other hand, I am also not a great chef who is going to reinvent the world. I’m into comfort food, but I like to personalize things. ”
Even though the recipes had to be adapted to be produced in large quantities, Peter MacLeod says he made “the least possible compromise”, except that the dishes are less spicy than he usually does. “I wanted people to find themselves as close as possible to what I am doing at home”.
Associated in the adventure with his show producer, Éric Young, Peter MacLeod also made sure that his products contain local products such as maple syrup and pepperoni from the Gaspé, and that the pizza doughs are stretched. by hand so that they are tastier.
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