French leader in online organic, the company Greenweez (Carrefour group) has observed a growth of nearly 60% of its turnover in 2020, announced its management to AFP.
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Riding on the evolution of consumption patterns and the Covid-19 epidemic, the company spent “the 100 million euros turnover mark»In 2020, announced its CEO Romain Roy,
«Whenever there is a health crisis, it has always been true in history, there is a renewed appetite for organic products. They are associated with a health dimension», Observes the founder of the company based in Saint-Jorioz, near Annecy, in Haute-Savoie.
Greenweez, created in 2008 and which has around 220 employees, was bought by the Carrefour group in 2016. According to the Haut-Savoyard leader, the confinement of last year also “enabled e-commerce to have a penetration rate that has greatly increased in the food sector».
Internet : «a real leap of faith»
Consumers then discovered that they could do this kind of shopping via the internet, which represents “a real leap of faith», Believes Romain Roy. Building on its momentum, Greenweez formalizes a partnership with the French start-up Mirakl, specializing in online marketplaces, to increase its offer. “We hope to reach 100,000 references by the end of the year and 300,000 next year», Specifies the leader, against 15,000 products sold on the site today (groceries, drinks, baby food …).
Diversification of the offer
Greenweez thus aims to move from the status of “organic supermarket to the benchmark market for eco-responsible consumption“. It now intends to position itself in the world of clothing, mobility or even furniture, by offering products from other companies that meet its “Specifications».
The CEO sees this development as “a very big stepIn the history of Greenweez, and plans to extend this model to its subsidiaries in Italy, Spain and Belgium.
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