Last week, the American Chrissy Teigen, model and TV presenter, announced to her 13 million subscribers that she was leaving the blue bird network, citing too much “negativity”. She had been criticized there for a partnership with Kris Jenner, the matriarch of the Kardashian clan, and for sharing on Instagram photos taken after a miscarriage, including one with her stillborn baby.
On Friday, the former French international Thierry Henry announced to withdraw from the networks, as long as they will not have taken effective measures in the face of a “considerable volume of racism, intimidation and mental torture”.
Others preceded them, like the star of the series Stranger Things, Briton Millie Bobby Brown, who, at 14, quit Twitter for a year after a smear campaign. Or the former minister Cécile Duflot who withdrew temporarily from Twitter at the end of 2020, because she received repeated threats from a man who was convicted of harassing her.
Steps that do not however reflect a basic trend so far, according to social network specialists. “It’s not a general movement”, says Frédéric Foschiani, founder and president of the “e-reputation” agency QSN-DigiTal.
“We must learn to relativize, he continues, “platforms are a reflection of society.” “We know very well that on these tools, there will always be criticism.”
For him, the impact on the platforms is limited, because only megastars can really shake them up, like Rihanna who has publicly crushed Snapchat and brought down its course.
Some stars have always gone without networks, such as Mylène Farmer and also brands, such as the Italian luxury brand Bottega Veneta. She left Instagram in January, but influencers and fans are now promoting her …
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