Unheard of in the French audiovisual landscape: hundreds of public and private radio stations have joined forces to meet competition from the giants of the Internet and streaming services, by launching a common digital platform, Radioplayer France, giving access to all of their contents.
Available from this Thursday on “all digital media” (smartphones, computers, speakers and connected televisions …), the application brings together “more than 200 radios and more than 600 webradios”, which represent more than 90% of the radio audience, explained to the press the managing director of Radioplayer France, Yann Legarson.
It also offers “the largest offer of podcasts” with “more than 100,000 shows or chronicles”, all in free and unlimited access, and without advertisements other than those broadcast by the radio stations themselves, he added.
As on streaming platforms, an algorithm will offer users personalized content, based on their listening habits.
This application, which uses a technological solution already deployed in 13 other European countries, is the result of an unprecedented initiative by the six main French radio groups, to better weigh up against Gafa and other intermediaries, such as aggregators and radio services. streaming (Radioline, TuneIn …), which increasingly control digital radio listening and the podcast ecosystem.
These are Altice (RMC), Lagardère (Europe 1), Les Indés radios (group of 130 radio stations), M6 (RTL …), NRJ and Radio France. And other stations have already joined the adventure, including Radio Classique and Radio Nova.
“This day is absolutely historic: it is the first time that public and private actors have come together to meet the challenges of our media”, underlined Sibyle Veil, CEO of Radio France.
And “in an increasingly competitive world with Gafa and streaming platforms, we must be united” and innovate to reinvent the radio station of yesteryear, pleaded Jean-Eric Valli, president of Indés radios and Radioplayer France.
It is also a matter of adapting to (r) changes in usage, while nearly 8 million listeners per day listen to digital radio (out of a total of 40 million), particularly on the move.
Radioplayer is also accessible in “millions of connected cars”, and negotiates with “all the manufacturers present on the European market”, according to Mr. Legarson, to be integrated directly into their vehicles.
© 2021 AFP
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