This Ramadan, Facebook Inc. has decided to mark the holy month with a global campaign that aims to explore, inspire and express good through its family of apps.
The #MonthofGood campaign – which brings together Facebook, Instagram, Messenger and WhatsApp – will run throughout Ramadan in the Middle East and North Africa region. Despite the obstacles that prevent meeting in person, Ramadan remains a time of generosity, solidarity and reflection. Globally, in 2020, individuals raised twice as much as in 2019 thanks to Ramadan-related fundraisers on Facebook and Instagram. Users sent more than 20 million “Happy Ramadan” messages to Facebook, and WhatsApp video calls peaked on the first day of Eid.
The #MonthofGood campaign, now in its third year, was originally developed by Instagram to celebrate the spirit of Ramadan. In 2020, she helped fasting Muslims in isolation to come together virtually and forge new traditions. This year, with the social distancing rules, she will continue to help the world’s 2 billion Muslims honor the traditions of the month of Ramadan in a new way by exchanging celebratory moments online on the four platforms of Facebook.
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